Why subscribe?

This is a newsletter for people who want to get smarter about groups and make groups smarter. Our goal is to help people like yourself harness their shared identities to improve performance, increase cooperation, and promote social harmony.

Every week, we discuss the role of social identity, group dynamics, and collective behavior in current events, highlight new research and books by experts on collective behavior, and update you about all things related to the our book “Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony.” 

Our newsletter goes well beyond our book, applying lessons of identity to new topics, sharing cutting-edge studies, and connecting members of our community. To give you a sample of what you’ll be reading, past newsletters have explained:

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We are building a community of people interested in group dynamics and will seek your ideas, insights, and input as we explore the world through the lens of identity.

We also welcome your feedback and will periodically answer your questions for other readers as part of our “Mail Bag”.

And if you enjoy the letter, please share it with at least one friend or colleague who might be interested or post it on social media.

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About Us

Jay Van Bavel is an Associate Professor of Psychology and Neural Science at New York University.

Dominic Packer is a Professor of Psychology at Lehigh University.

We study the psychology and neuroscience of group identity, team performance, cooperation, bias, solidarity, health, and leadership. We both received our PhD from the University of Toronto, where we bonded in a shared sub-basement office.

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