Why subscribe?

This is a newsletter for people who want to get smarter about groups and make groups smarter. Our goal is to help people harness their shared identities to improve performance, increase cooperation, and promote social harmony.

Join our community of over 2000 subscribers, as we discuss the role of social identity, group dynamics, and collective behavior in current events, highlight new research and books by experts on collective behavior, and update you about all things related to our book “Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony.” 

Our newsletter goes well beyond our book, applying lessons of identity to new topics, sharing cutting-edge studies, and connecting members of our community. To give you a sample of what you’ll be reading, past newsletters have explained:

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We are building a community of people interested in group psychology and collective behavior, and will seek your ideas, insights, and input as we explore the world through the lens of identity.

And if you enjoy the letter, please share it with at least one friend or colleague who might be interested or post it on social media.

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About Us

Jay Van Bavel is a Professor of Psychology and Neural Science at New York University.

Dominic Packer is a Professor of Psychology and Associate Vice Provost for Research at Lehigh University.

We study the psychology and neuroscience of group identity, team performance, cooperation, bias, solidarity, health, and leadership. We both received our PhDs from the University of Toronto, where we bonded in a shared sub-basement office.

Yvonne Phan is a science communicator who helps with the writing and editing of this newsletter.

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Subscribe to The Power of Us

Our newsletter is designed to help people get smarter about groups and make groups smarter. Each week, we share science and the stories of social identity, group dynamics, and collective behavior.


Dominic Packer & Jay Van Bavel

A revolutionary new understanding of identity, showing how our group affiliations have a powerful influence on our feelings, beliefs, and behavior, that can inspire both personal change and social movements.